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Notes Overview.png

DEFINING DISCOVERY FOR SPOTIFY

Only have 30 Seconds?

Task:
How can we define discovery for Spotify over the next five years?


Situation:
Spotify’s current competition in the music landscape revealed all brands are moving towards access and availability of music. Spotify has always embodied their brand purpose of discovery, using data to curate songs and music. But what about music culture?


Consumer Insight:
This shift towards access and availability has made people less emotionally connected to the music they are listening to.


Opportunity:
We thought “What is the next way people will listen to music?” That is where we saw the opportunity to create the next medium for music, one that was engaging and would take people inside the culture behind the music.


Strategy:
Humanize Spotify’s data to discover the stories that connect us with culture


Objective:
Design a new Spotify interface that connects passive listeners to the movements, ideas, and stories behind the music.

Concept:
Using Genius and Spotify to create Spotify Note's: music curated as an interactive story to bring a semblance of tangibility back into music culture.

 
Notes Overview.png

DEFINING DISCOVERY FOR SPOTIFY

Only have 30 Seconds?

Task:
How can we define discovery for Spotify over the next five years?


Situation:
Spotify’s current competition in the music landscape revealed all brands are moving towards access and availability of music. Spotify has always embodied their brand purpose of discovery, using data to curate songs and music. But what about music culture?


Consumer Insight:
This shift towards access and availability has made people less emotionally connected to the music they are listening to.


Opportunity:
We thought “What is the next way people will listen to music?” That is where we saw the opportunity to create the next medium for music, one that was engaging and would take people inside the culture behind the music.


Strategy:
Humanize Spotify’s data to discover the stories that connect us with culture


Objective:
Design a new Spotify interface that connects passive listeners to the movements, ideas, and stories behind the music.

Concept:
Using Genius and Spotify to create Spotify Note's: music curated as an interactive story to bring a semblance of tangibility back into music culture.

CREATING IMPACT INTO DISCOVERY 

Defining discovery is no easy feat but working with an amazing team makes the dream work 

Sub Title: Mintel, Interviews and Quantitative and Qualitative Research with a dash of Social Listening lead me to a rabbit hole, so I embraced my inner Alice to shrink it all down. 

PROJECT

Winning Pitch for Spotify

Agile and design thinking concepts to lead a cross-functional team to help define what discovery meant for Spotify for the next five years by creating an integrated platform with Spotify’s current partnership with Genius for users to experience both culture and music together.