JOE R. BAUMGARDNER
Strategist | Wordsmith | Design Thinker
![AdobeStock_102177053 (2) [Converted] [Re](https://static.wixstatic.com/media/a03da0_c6560af345a54effb7b92d7aed635959~mv2.png/v1/fill/w_550,h_550,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/AdobeStock_102177053%20(2)%20%5BConverted%5D%20%5BRe.png)
MY PARENTS NAMED ME JOE.
ROOKIE MISTAKE.
I've been a gamer and nerd-human since day one.
I became a Brand Strategist because at the core of any business should be authenticity and empathy.
I believe in the art of seamlessness and simplicity.
The buzzword I use most often, but with true conviction, is storytelling, so I apologize in advance.
I am a hybrid thinker.
I have worked in a strategy lens and identifying marketing potential for companies in tech, start-ups, non-profits, and CPGs.
I keep up with all things esports, gaming, VR/AR, publishing, and emerging tech.
My human lens has shared empathy in mental health, challenging masculinity, inclusion, diversity, and LGBTQ+ communities.
If I could make up a job title, it would be Branding/Storytelling Wizard.
My side projects consist of training my huskies to take better pictures with me and writing short stories that I call my coffee table ideas.
Moreover.
One day, I will own a small bookstore/community think-tank, and who knows, it will probably sell the best coffee.
I'M AN OPEN BOOK
Literally.
