MY PARENTS NAMED ME JOE. 
ROOKIE MISTAKE.

I've been a gamer and nerd-human since day one. 
I became a Brand Strategist because at the core of any business should be authenticity and empathy. 
I believe in the art of seamlessness and simplicity. 
The buzzword I use most often, but with true conviction, is storytelling; so I apologize in advance. 
I am a hybrid thinker.
I have worked in a lens of strategy and identifying marketing potential for companies in tech, start-ups, non-profits, and CPGs. 
I keep up with all things e-sports, gaming, VR/AR, publishing, and emerging tech. 
My human lens has shared empathy in areas of mental health, challenging masculinity, inclusion, diversity, and LGBTQ+ communities. 
If I could make up a job title, it would be Branding/Storytelling Wizard.
My side projects consist of training my huskies to take better pictures with me and writing short stories that I call my coffee table ideas. 
Moreover.
One day, I will own a small bookstore/community think-tank and who knows, it will probably sell the best coffee.