PORTFOLIO

Marketing and Business are my foundation. I take concepts from these known spaces and apply new thinking. Words are my hammer.

When brainstorming, branding, positioning, or strategizing (whether spoken or written) it is through my craft of storytelling that I solve business problems creatively. Now, excuse me while I look for this little human-truth wizard so that it can guide me on my next adventure.


 

DEFINING DISCOVERY FOR LIVE CLIENT, SPOTIFY

Brand Strategy Winner

My Role: Design Thinking Leadership, Brand Strategy, Brief Writing, Cross-functional Team Management, Storyboarding, and Wire-framing


I led a cross-functional team to help define what discovery meant for Spotify for the next five years. We did this by creating an integrated platform with Spotify’s current partnership with Genius for users to experience both culture and music together.

BRAND STRATEGY FOR LIVE CLIENT, CODE AND QUILL

Freelance + Independent Study

My Role: Project Management, Social Listening, Brand Strategy, Verbal Design, Integrated Market Planning, and Copy-writing


I got to work with an amazing start-up, Code and Quill, on an eight-month research and brand development project. I helped redefine what their target, “creatives,” mean to Code and Quill. The solution was developing a brand strategy by owning the duality of the ampersand.

CHALLENGING MASCULINITY FOR THE NATIONAL ORGANIZATION OF MENTAL HEALTH

Concept Project

My Role: Agile Leadership, Brand Design, Strategy Development, Campaign Planning, and Video Animation


"Create a cause campaign," they said. My fantastic team of strategists and I created a fictitious brand and animated a video game concept to challenge the stereotypes surrounding masculinity by empowering men to start a conversation.

434-987-3278

©2018 by J.R.Thor